From the day we are born, we are taught beliefs, values, and adequate behavior. We observe living standards, and we are exposed to common sense. We learn the collectively established meanings of right and wrong, punishment and reward, of failure and pleasure, of success, of happiness. From our earliest days and throughout childhood, our parents, extended family, teachers, friends, religions, and the media start shaping how we see the world and ourselves. Those views--their views--will ultimately go on to determine our aspirations, our judgment, and our perception of value.Meanwhile, dissatisfaction with money, career, physical appearance, love, or any aspect of life, is pandemic in our world today. Are we setting goals too high, aiming for too much? Or do we need increased drive, a push to achieve full human potential? And why do people who seem to have it all, who have clearly made it, struggle with the same sense of unfulfillment? Generalized emptiness and discontent come from a disconnection between our idiosyncratic desires, our individual human essence, and the goals we pursue. We look out to the world to understand how life should unfold and go on a path laid out with absolutely no regard for our individuality. We either suffer with our underachievement, or live paradoxical, empty perfect lives. We are free individuals in a free world but chained to a collective understanding of how our lives should be lived.That is the freedom we all need today, to rise above the collective understanding of good and bad and the script that was written for our lives, to live unrestrained and liberated to connect with our own nature.