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Brand the Change by Anne Miltenburg

Title Brand the Change
Author Anne Miltenburg
Publisher BIS Publishers
Release 2018-02-13
Category Business & Economics
Total Pages 224
ISBN 9789063694784
Language English, Spanish, and French
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Book Summary:

Brand the Change is a guidebook to build your own brand. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.

Disruptive Branding by Jacob Benbunan

Title Disruptive Branding
Author Jacob Benbunan
Publisher Kogan Page
Release 2019
Category Business & Economics
Total Pages 264
ISBN 9780749484064
Language English, Spanish, and French
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Book Summary:

Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.

Title At the Full and Change of the Moon
Author Dionne Brand
Publisher Vintage Canada
Release 2011-05-18
Category Fiction
Total Pages 316
ISBN 0307367614
Language English, Spanish, and French
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Book Summary:

In 1824, on the island of Trinidad, Marie Ursule, queen of a secret society of militant slaves, plots a mass suicide - a quiet, passionate act of revolt. But she cannot bring herself to kill her small daughter, Bola, whom she smuggles away in the early dawn light. As Bola's children, grandchildren, and great-grandchildren spill out across the world to America, Canada and Europe, they find their lives both haunted and vindicated by the dreams and passions of their defiant ancestor. The interconnected stories of six generations of Marie Ursule's descendants form a lush, beguiling and beautifully told history of dispossession, and bring this Governor General's Award-winning writer into the front rank of the world's novelists.

Title Uprising How to Build a Brand and Change the World By Sparking Cultural Movements
Author Scott Goodson
Publisher McGraw Hill Professional
Release 2012-02-24
Category Business & Economics
Total Pages 256
ISBN 0071782818
Language English, Spanish, and French
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Book Summary:

The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.” —Daniel H. Pink, author of Drive and A Whole New Mind “Want to change your customers’ buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement.” —Sally Hogshead, author of Fascinate and creator of HowToFascinate.com “Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing.” —Adam Morgan, author of Eating the Big Fish and The Pirate Inside “A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow’s marketing landscape.” —Boutros Boutros, Senior Vice President, Emirates Airline About the Book: Movement marketing is changing the world. It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere. We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing. Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including: Stop talking about yourself—let the movement control your message Home in on the core objectives of your concept or brand—and align these values with what people are for (or against) “Light the spark”—create a culture within your organization that can embrace and drive a movement Leverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospel Adjust concepts to travel across borders and link people across cultural boundaries The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.

Title Building the BrightRock Brand Through Change
Author Michael M. Goldman
Publisher
Release 2016
Category Insurance companies
Total Pages
ISBN
Language English, Spanish, and French
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Book Summary:

Title A Theory of Genericization on Brand Name Change
Author Shawn Clankie
Publisher Edwin Mellen Press
Release 2002
Category Business & Economics
Total Pages 224
ISBN 9780773469556
Language English, Spanish, and French
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Book Summary:

Clankie studies how some brand name products make their way into generic usage for a service or action. An example is Xerox as a brand name product, where linguistically the word is now used as a verb for the action -- "I'll xerox this page"--And the word is used as an adjective for the results -- "Do you have xerox copies?" In doing so, he explores the underlying system of naming products, why some product names are genericized while others are not, and the social and economic impact of the idea.

Disruptive Branding by Jacob Benbunan

Title Disruptive Branding
Author Jacob Benbunan
Publisher Kogan Page Publishers
Release 2019-04-03
Category Business & Economics
Total Pages 264
ISBN 0749484071
Language English, Spanish, and French
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Book Summary:

Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive disruption by disrupting themselves; companies that can't do this will leave themselves ripe for disruption. Disruptive Branding is a practical guide, demonstrating how to harness change to power your brand's survival and ensure growth in a transforming world. It will help ambitious, courageous and aspirational organizations to define their compelling brand strategies, design powerful brand experiences and innovate new brand-led products and services. Disruptive Branding tells the stories of businesses that have succeeded in managing the forces of disruption. From Nintendo fighting off its competition by re-imagining gaming, to Airbnb redefining what it means to travel, modern day brands are thinking faster and smarter than ever before. This book identifies the strategies and designs that some of the world's most successful brands use to stay one step ahead of the curve. It is an invaluable resource for brands working to withstand disruption - or even become disruptors themselves.

Brand Management by Paolo Popoli

Title Brand Management
Author Paolo Popoli
Publisher BoD – Books on Demand
Release 2017-11-08
Category Business & Economics
Total Pages 210
ISBN 953513597X
Language English, Spanish, and French
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Book Summary:

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.

Title Storytelling in Organizations
Author Karin Thier
Publisher Springer
Release 2018-03-31
Category Business & Economics
Total Pages 119
ISBN 3662563835
Language English, Spanish, and French
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Book Summary:

This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies. ​The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations! George Roth (Principal Research Associate at MIT Sloan School of Management, Boston, United States)

Title This Book Will Change Your Love Life
Author Benrik
Publisher Plume
Release 2004-11
Category Humor
Total Pages 224
ISBN 9780452285910
Language English, Spanish, and French
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Book Summary:

A hilarious interactive book for couples celebrates love, happiness, romance, and divorce as it presents sections for readers to write down issues with their significant other and record intimate details of a relationship, all accompanied by zany tips on the art of happy loving. Original.

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