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Title The Entrepreneur Equation
Author Carol Roth
Publisher BenBella Books
Release 2011
Category Business & Economics
Total Pages 299
ISBN 193561844X
Language English, Spanish, and French
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Book Summary:

By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor.

Title The Entrepreneur s Guide to Advertising
Author James R. Ogden
Publisher ABC-CLIO
Release 2010
Category Business & Economics
Total Pages 122
ISBN 0313365822
Language English, Spanish, and French
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Book Summary:

Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. * Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan

The Innovative Entrepreneur by Daniel F. Spulber

Title The Innovative Entrepreneur
Author Daniel F. Spulber
Publisher Cambridge University Press
Release 2014-06-16
Category Business & Economics
Total Pages
ISBN 1139952617
Language English, Spanish, and French
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Book Summary:

Innovative entrepreneurs are the prime movers of the economy. The innovative entrepreneur helps to overcome two types of institutional friction. First, existing firms may not innovate efficiently due to incumbent inertia resulting from adjustment costs, diversification costs, the replacement effect, and imperfect adjustment of expectations. The innovative entrepreneur compensates for incumbent inertia by embodying innovations in new firms that compete with incumbents. Second, markets for inventions may not operate efficiently due to transaction costs, imperfect intellectual property protections, costs of transferring tacit knowledge, and imperfect information about discoveries. The innovative entrepreneur addresses inefficiencies in markets for inventions through own-use of discoveries and adoption of innovative ideas. The Innovative Entrepreneur presents an economic framework that addresses the motivation of the innovative entrepreneur, the innovative advantage of entrepreneurs versus incumbent firms, the effects of competitive pressures on incentives to innovate, the consequences of creative destruction, and the contributions of the innovative entrepreneur to the wealth of nations.

The Entrepreneur s Legal Guide by Donna-Marie Boulay

Title The Entrepreneur s Legal Guide
Author Donna-Marie Boulay
Publisher SphinxLegal
Release 2003
Category Business enterprises
Total Pages 292
ISBN 1572482354
Language English, Spanish, and French
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Book Summary:

The Entrepreneur's Legal Guide is designed to give you a major advantage over others who use the cookie-cutter approach to get started. It offers questions to ask about your unique situation and provides the guidance to devise your own answers.

Planet Entrepreneur by Steven D. Strauss

Title Planet Entrepreneur
Author Steven D. Strauss
Publisher John Wiley & Sons
Release 2013-09-13
Category Business & Economics
Total Pages 256
ISBN 1118810759
Language English, Spanish, and French
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Book Summary:

How to develop an entrepreneurial mindset, begin a successfulventure, and change the world for the better We are living in a world of incredible challenge and changes,and for both the entrepreneur and potential entrepreneur alike,this also means it is a world of ample opportunities. From the fallof the Berlin Wall to the rise of e-commerce and social media,there are now, today, more markets, tools, and opportunities forentrepreneurs than ever before. Even better: we are now also livingin a world more predisposed to entrepreneurial solutions than ever,and we need those solutions—not just to create the Next BigThing, but to solve the Next Big Problem. Every issue thatindividuals, communities, and nations face offers the entrepreneurthe chance to make a difference. For anyone ready to embark on amission to solve problems, create communities, build businesses,tap technology, and think entrepreneurially, this new world isteeming with opportunities for success. Uses real-life examples to explain the full extent of today'sglobal entrepreneurial revolution and its vital importance for ourfuture Explains where the emerging markets are and how to tap intothem to achieve success Offers insights on the global entrepreneurial revolution, thefuture of financing, the rise of the self-employed army, thetransformation of innovation, and the view from the "bottom of thepyramid" Learn how the worlds' best entrepreneurs are starting profitablebusinesses, innovating, or creating organizations to alleviatesocial needs across the globe. Planet Entrepreneur teacheshow anyone can develop an entrepreneurial mindset, begin asuccessful venture, and change the world for the better. This isthe Era of the Entrepreneur.

The 10 Entrepreneur by Patrick J. McGinnis

Title The 10 Entrepreneur
Author Patrick J. McGinnis
Publisher Portfolio
Release 2016
Category Business & Economics
Total Pages 226
ISBN 1591848091
Language English, Spanish, and French
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Book Summary:

"What if there was a way to combine the stability of a day job with the excitement of a startup? All of the benefits of entrepreneurship with none of the pitfalls? In the 10% Entrepreneur, Patrick McGinnis show you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck."-- front flap

The Entrepreneur by Sophie Boutillier

Title The Entrepreneur
Author Sophie Boutillier
Publisher John Wiley & Sons
Release 2016-12-19
Category Business & Economics
Total Pages 144
ISBN 1786300532
Language English, Spanish, and French
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Book Summary:

This book presents the economic theories with regards to the entrepreneur of yesterday and those of more recent years, on which issue research has been developing exponentially since the last third of the 20th Century. Much of this book will be devoted to contemporary theories. This presentation of economic theories of the entrepreneur leads us to wonder about the structural development of the free enterprise system in the short and the long term. The proliferation of entrepreneurial initiatives leads in effect to a profound transformation of modes of production and work, for example under the current phenomenon of uberization economy.

Title The Entrepreneur s Guide to Running a Business Strategy and Leadership
Author CJ Rhoads
Publisher ABC-CLIO
Release 2014-05-28
Category Business & Economics
Total Pages 306
ISBN 1440829896
Language English, Spanish, and French
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Book Summary:

The final entry in this all-you-need-to-know series summarizes the best points in the previous 12 books, updates many of them, and integrates must-have knowledge into a unified, indispensable whole. • Combines knowledge, expertise, and personal experiences from a group of successful entrepreneurs • Delves into the nitty-gritty of actually starting and running a business, covering the full cycle of business ownership, not just the initial steps • Shares insights into personal growth necessary for success, including leadership and strategic management skills • Explores new ways of obtaining capital such as "crowdsourcing," soliciting for investors over the Internet

Title The Entrepreneur s Information Sourcebook Charting the Path to Small Business Success 2nd Edition
Author Susan C. Awe
Publisher ABC-CLIO
Release 2012-01-16
Category Language Arts & Disciplines
Total Pages 285
ISBN 1598847872
Language English, Spanish, and French
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Book Summary:

For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. • 400 unique evaluative descriptions of print and electronic resources for initial start-up, creating a business plan, management, marketing, personnel and HR, and competitive analysis • Screenshots of important and useful web pages • A glossary of relevant terms and acronyms • An index provides access by author, title, subject, and webpage

Title The Entrepreneur s Guide to Marketing
Author Robert F. Everett
Publisher ABC-CLIO
Release 2008-11-30
Category Business & Economics
Total Pages 200
ISBN 0313350493
Language English, Spanish, and French
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Book Summary:

Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing their own products and services to others, entrepreneurs often find it difficult to apply that same judgment and common sense. Everett to the rescue! He helps entrepreneurs position products in the market, then sell them effectively and ethically. Everett first destroys marketing myths: • Marketing is difficult and needs to be done by professionals. • Good marketing has to be expensive. • Marketing skills require extensive training • Marketing requires a great deal of creativity These myths have spawned a multi-billion dollar industry consisting of advertising agencies, public relations firms, marketing consultants, and academic marketing programs in business schools. But as this book shows, marketing is a simple process that anyone can master—and that entrepreneurs must master if they are to succeed. Fortunately, the most effective marketing programs are usually the most honest, simple, and inexpensive. The Entrepreneur's Guide to Marketing is designed to help the entrepreneur, business owner, manager, or marketing professional harness his or her own inner wisdom and personal experience to develop powerful and efficient marketing programs. Both a how-to and a how to think about it book, it takes readers through a step-by-step process of figuring things out for themselves. The result? A successful marketing program that will help entrepreneurs harvest new customers, more dollars, and overall success.

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