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Moments of Truth by Jan Carlzon

Title Moments of Truth
Author Jan Carlzon
Publisher
Release 1987
Category Aeronautics, Commercial
Total Pages 135
ISBN
Language English, Spanish, and French
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Book Summary:

Describes the management techniques used by the author to turn the Scandinavian Airlines System into a successful business

Summary Moments of Truth by BusinessNews Publishing

Title Summary Moments of Truth
Author BusinessNews Publishing
Publisher Primento
Release 2014-11-12
Category Business & Economics
Total Pages 15
ISBN 2511021196
Language English, Spanish, and French
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Book Summary:

The must-read summary of Jan Carlzon’s book: “Moments of Truth: New Strategies for Today’s Customer-Driven Economy”. This complete summary of the ideas from Jan Carlzon’s book “Moments of Truth” shows how the best way of delivering consistently high-quality moments of truth lies in building a customer-driven company. The author explains the six essential characteristics of this type of company and how all of these elements can be brought together to achieve significant success. By applying these six principles, you can learn how to focus on your customers and guarantee success. Added-value of this summary: • Save time • Understand the key principles • Expand your business knowledge To learn more, read “Moments of Truth” to discover how you can apply the six essential principles that lead to real moments of truth.

Title Winning the Zero Moment of Truth
Author
Publisher Zero Moment of Truth
Release
Category
Total Pages
ISBN 1614302251
Language English, Spanish, and French
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Book Summary:

Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase. At Google, we call this online decision-making moment the Zero Moment of Truth -- or simply ZMOT. Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi. If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

Fishing Moments of Truth by Eric Peper

Title Fishing Moments of Truth
Author Eric Peper
Publisher
Release 1973
Category Fishing
Total Pages 207
ISBN 9780876911129
Language English, Spanish, and French
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Moments of Truth by Roshan Taneja

Title Moments of Truth
Author Roshan Taneja
Publisher
Release 2017
Category Film teachers
Total Pages 189
ISBN 9789386432162
Language English, Spanish, and French
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Winning the Zero Moment of Truth ZMOT by Dina Howell ~autofilled~

Title Winning the Zero Moment of Truth ZMOT
Author Dina Howell ~autofilled~
Publisher Zero Moment of Truth
Release
Category
Total Pages
ISBN 1614302480
Language English, Spanish, and French
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Hunting Life by Peter Ryan

Title Hunting Life
Author Peter Ryan
Publisher
Release 2021
Category Deer hunting
Total Pages 239
ISBN 9781988538723
Language English, Spanish, and French
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Book Summary:

"Intrepid hunter, adventurer and writer Peter Ryan has produced yet another deeply satisfying collection of hunting tales, complemented by sensational imagery." --Publisher description.

Service Management and Marketing by Christian Gro nroos

Title Service Management and Marketing
Author Christian Gro nroos
Publisher Jossey-Bass
Release 1990
Category Customer Services
Total Pages 298
ISBN
Language English, Spanish, and French
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Book Summary:

Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR

Moments of Truth by Joy D'Andrea

Title Moments of Truth
Author Joy D'Andrea
Publisher Lulu.com
Release
Category
Total Pages
ISBN 1304310191
Language English, Spanish, and French
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Moments of Truth by Ronald Fraser

Title Moments of Truth
Author Ronald Fraser
Publisher
Release 1972
Category Parapsychology
Total Pages 40
ISBN 9780903336109
Language English, Spanish, and French
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Book Summary:

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