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Title Absolute Essentials of Environmental Economics
Author Barry C. Field
Publisher Routledge
Release 2021-08-20
Category Business & Economics
Total Pages 114
ISBN 1000469123
Language English, Spanish, and French
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Book Summary:

This shortform textbook provides a concise overview of the fundamentals of environmental economics. It focuses on how economic forces affect the natural environment and how economic policies and behaviors may be altered to improve environmental quality. Spanning ten chapters, the book introduces readers to the key ideas in environmental economics. Topics include environmental externalities, technological change, cost-benefit analysis, pollution charges, emissions and offset trading, climate change, and public policy. Written by an established educator and scholar, Absolute Essentials of Environmental Economics will be valuable reading for students of environmental economics, environmental policy, environmental management and related areas. People affiliated with environmental interest groups, "think tanks," and advocacy groups will also find it beneficial.

Title Absolute Essentials of Green Business
Author Alan Sitkin
Publisher Routledge
Release 2019-08-09
Category Business & Economics
Total Pages 128
ISBN 0429515693
Language English, Spanish, and French
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Book Summary:

This short textbook provides a core understanding of the intersection between business and the natural environment. The sector’s rapid expansion means that many university programmes are focusing to a greater extent nowadays on the career opportunities generated by the ecological imperative – a curriculum increasingly referred to as "green business". Climate breakdown is a devastating issue facing contemporary society. With six out of the ten largest multinationals listed in the 2018 Fortune Global 500 being active in the energy sector, it is no surprise that more and more business schools are offering modules addressing the management of natural resources. The business world has made some progress incorporating green principles into their strategies and operations, but progress needs to accelerate in line with global agreements to prevent catastrophic ecological and environmental problems. Absolute Essentials of Green Business stands out because of its singular focus on a subset of this wider curricular area. By covering both the macro (framework) and micro (business strategy) aspects of the topic, the book’s structure is in line with the way modules of this nature are taught in universities today. Students of business and environmental studies will benefit from reading this concise textbook in order to develop their understanding of a fundamental element of the social science curriculum.

Title Absolute Essentials of Advertising
Author Sarah Turnbull
Publisher Taylor & Francis
Release 2022-04-19
Category Business & Economics
Total Pages 96
ISBN 1000609618
Language English, Spanish, and French
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Book Summary:

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource.

Title Absolute Essentials of Marketing Research
Author Bonita M. Kolb
Publisher Routledge
Release 2021-12-29
Category Business & Economics
Total Pages 120
ISBN 1000523349
Language English, Spanish, and French
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Book Summary:

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.

Title Absolute Essentials of Business Ethics
Author Peter Stanwick
Publisher Routledge
Release 2020-11-20
Category Business & Economics
Total Pages 114
ISBN 1000214915
Language English, Spanish, and French
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Book Summary:

This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas. Highlighting the extensive breadth of issues related to business ethics, the authors introduce and analyze ethical and unethical behaviors of firms through numerous real -life examples including Patagonia, Costco, LVMH, Bill Gates, Muhummad Yunus, Enron, WorldCom, Samsung, Purdue Pharma, Vale Mining and the COVID-19 crisis. Regardless of career path or occupation, Absolute Essentials of Business Ethics is a valuable resource to understand why people make decisions based on their own ethical values and beliefs. Useful at both undergraduate and graduate levels, this unique textbook will serve students of business ethics around the world.

Title Environmental Economics The Essentials
Author Tom Tietenberg
Publisher Routledge
Release 2019-08-01
Category Business & Economics
Total Pages 320
ISBN 1000468364
Language English, Spanish, and French
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Book Summary:

Environmental Economics: The Essentials offers a policy-oriented approach to the increasingly influential field of environmental economics that is based upon a solid foundation of economic theory and empirical research. Students will not only leave the course with a firm understanding of environmental economics, but they will also be exposed to a number of case studies showing how underlying economic principles provided the foundation for specific environmental and resource policies. This key text highlights what insights can be derived from the actual experience. Key features include: Extensive coverage of the major issues including climate change, air and water pollution, sustainable development, and environmental justice; Introductions to the theory and method of environmental economics including externalities, experimental and behavioral economics, benefit-cost analysis, and methods for valuing the services provided by the environment; Boxed ‘Examples’ and ‘Debates’ throughout the text which highlight global examples and major talking points. The text is fully supported with end-of-chapter summaries, discussion questions, and self-test exercises in the book, as well as with multiple-choice questions, simulations, references, slides, and an instructor’s manual on the Companion Website. This text is adapted from the best-selling Environmental and Natural Resource Economics, 11th edition, by the same authors.

Title Absolute Essentials of Strategic Marketing
Author Tony Proctor
Publisher Routledge
Release 2020-05-17
Category Business & Economics
Total Pages 118
ISBN 1000096645
Language English, Spanish, and French
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Book Summary:

Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ‘strategic windows’ to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references and additional online supplements, this very short introduction enables the reader to zero in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.

Title Absolute Essentials of Business Behavioural Ethics
Author Nina Seppala
Publisher Routledge
Release 2020-10-08
Category Business & Economics
Total Pages 82
ISBN 1000193535
Language English, Spanish, and French
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Book Summary:

Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our understanding about decision-making and behaviour. Why do seemingly responsible employees and managers sometimes act in bad ways? This book explains how people behave in real situations and what action can be taken to nudge behaviour in a more ethical direction. This concise textbook is ideal for use in the classroom as core or additional reading on courses in business ethics and corporate social responsibility; organisational behaviour and psychology; and any module with ethics content (for example, accounting ethics and strategic management). Each chapter is presented as a story with details about the experimental designs and related research findings. The key features include learning outcomes, suggested class activities, mock assessment questions, and an annotated list of key readings and these provide a one-stop text for tutors and students interested in this increasingly important area of study.

Title Natural Resource Economics The Essentials
Author Tom Tietenberg
Publisher Routledge
Release 2019-08-01
Category Business & Economics
Total Pages 408
ISBN 1000468356
Language English, Spanish, and French
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Book Summary:

Natural Resource Economics: The Essentials offers a policy-oriented approach to the increasingly influential field of natural resource economics that is based upon a solid foundation of economic theory and empirical research. Students will not only leave the course with a firm understanding of natural resource economics, but they will also be exposed to a number of case studies showing how underlying economic principles provide the basis for specific natural resource policies. Including current data and research studies, this key text also highlights what insights can be derived from the actual experience. Key features include: Extensive coverage of the major issues including energy, recyclable resources, water policy, land conservation and management, forests, fisheries, other ecosystems, and sustainable development; Introductions to the theory and method of natural resource economics including externalities, experimental and behavioral economics, benefit-cost analysis, and methods for valuing the services provided by the environment; Boxed ‘Examples’ and ‘Debates’ throughout the text which highlight global examples and major points for deeper discussions. The text is fully supported with end-of-chapter summaries, discussion questions, and self-test exercises in the book, as well as with multiple-choice questions, simulations, references, slides, and an instructor’s manual on the Companion Website. This text is adapted from the best-selling Environmental and Natural Resource Economics, 11th edition, by the same authors.

Title Essentials of Economics in Context
Author Neva Goodwin
Publisher Routledge
Release 2020-07-19
Category Business & Economics
Total Pages 600
ISBN 1000067084
Language English, Spanish, and French
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Book Summary:

Essentials of Economics in Context is specifically designed to meet the requirements of a one-semester introductory economics course that provides coverage of both microeconomic and macroeconomic foundations. It addresses current economic challenges, paying specific attention to issues of inequality, globalization, unpaid work, technology, financialization, and the environment, making the text a genuinely twenty-first century introduction to economics. Aspects of history, institutions, gender, ethics, and ecology are integrated throughout the text, and economic analysis is presented within broader themes of human well-being, and social and environmental sustainability. Theoretical expositions in the text are kept close to reality by integrating numerous real-world examples and by presenting the material in the recognized accessible and engaging style of this experienced author team. Key features of Essentials of Economics in Context include: • an inclusive approach to economics, where the economy is analyzed within its social and environmental context • an innovative chapter examining data on various economic indicators • focus on goals of human well-being, stability, and sustainability, and inclusion of core and public purpose spheres, instead of solely focusing on market activities a wealth of online materials such as slides, test banks, and answers to exercises in the book This text is the ideal resource for one-semester introductory economics courses globally. The book's companion website is available at: http://www.bu.edu/eci/education-materials/textbooks/essentials-of-economics-in-context/