Download Ebook, Epub, Textbook, quickly and easily or read online full books anytime and anywhere. Click GET BOOK button and get unlimited access by create free account.

Contemporary Product Development by Keith Edmund Ferguson

Title Contemporary Product Development
Author Keith Edmund Ferguson
Publisher
Release 2019-11-15
Category Business & Economics
Total Pages 464
ISBN 9781516524464
Language English, Spanish, and French
GET BOOK

Book Summary:

Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach includes an overview of critical concepts in neuroscience, sustainability, and product design methods, as well as a demystification of the step-by-step, iterative processes critical to introducing a high-performing product to market as quickly and effectively as possible. Simultaneously, the approach builds interest among consumers with proven techniques that gain attention, foster excitement, and then convert consumer excitement into demand well before a product is launched. The text describes how to inspire designers and developers to create innovative, high-performance products that consumers crave through exceptional communication, team building, presentation and validation, and prediction of a product's performance, pre- and post-launch, to ensure its success. Designed to inspire innovation, Contemporary Product Development is an ideal resource for courses in business, especially those with focus on product development. Keith Edmund Ferguson holds a D.B.A. from Kennesaw State University. He serves as a faculty member in the Department of Marketing and entrepreneur-in-residence at Florida State University. John Sztykiel is the CEO of Created to C, a company that creates and accelerates transformational initiatives and businesses. He previously served as the president and CEO of Spartan Motors Inc. Moss Ingram is an associate professor at Grand Rapids Community College and a co-recipient of an Edison Award for Innovation. He holds an M.F.A. from Queens University of Charlotte.

The Future of Product Development by Frank-Lothar Krause

Title The Future of Product Development
Author Frank-Lothar Krause
Publisher Springer Science & Business Media
Release 2007-04-24
Category Technology & Engineering
Total Pages 713
ISBN 3540698205
Language English, Spanish, and French
GET BOOK

Book Summary:

These proceedings represent trends in Product Development concerning industrial vendors and scientific research aspects. Coverage includes the following topics are covered: Design Theory, Product Design, Requirements, Collaborative Engineering, Complex Design, Mechatronics, Reverse Engineering, Virtual Prototyping, CAE, KBE and PLM. The papers presented in this book show that answers can only be composed out of a variety of solutions where psychological, economical and technical research results are taken into account.

Retail Product Management by Rosemary Varley

Title Retail Product Management
Author Rosemary Varley
Publisher Routledge
Release 2013-01-11
Category Business & Economics
Total Pages 272
ISBN 1134606796
Language English, Spanish, and French
GET BOOK

Book Summary:

Providing the opportunity to acquire a deeper knowledge of a key area of retailing management – managing the product range – this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all retail operations which revolve around the procurement of products, including: stock level management allocation of outlet space for products store design mail order shopping digital TV shopping. With learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international multi-sector case studies (including Reebok, Benetton, and The Body Shop), this significant text is a valuable reference for those involved in the retail sector.

Title Handbook of Product and Service Development in Communication and Information Technology
Author Timo O. Korhonen
Publisher Springer Science & Business Media
Release 2003-09-30
Category Business & Economics
Total Pages 271
ISBN 1402075952
Language English, Spanish, and French
GET BOOK

Book Summary:

Have you ever considered ... *How to efficiently organize and manage the multiple, parallel development projects of ICT? *How to systematically channel your team's creativity to high quality products and services? *How your company can best benefit from university research? *What are the meaning and realization of quality systems in modern ICT organizations and processes? *How to design user interfaces to maximize product usability and market value? *How to maximize the benefits of Internet in your product development and marketing? *What are the roles and important practices of patenting, and licensing in the US and Europe? This book aims to give you a top-down treatment in these and many other important topics of ICT product and service development. Our primary objective is to provide you with an eagle-eye view both in theory and in practice and to trace the state-of-the-art development. Book authors come both from universities and industry giving thus a theory and practice balancing touch for the material.

Title Consumer Led Food Product Development
Author Hal MacFie
Publisher Elsevier
Release 2007-06-30
Category Technology & Engineering
Total Pages 624
ISBN 1845693388
Language English, Spanish, and French
GET BOOK

Book Summary:

Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific research and methods in this important area. Part one gives the reader a general introduction to factors affecting consumer food choice. Chapters explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. Part two analyses methods to understand consumers’ food-related attitudes and how these methods can be effectively used, covering techniques such as means-end chains and the food-related lifestyle approach. The final part of the book addresses a wide variety of methods used for consumer-led product development. Opportunity identification, concept development, difference testing and preference trials are discussed, as well as the use of techniques such as just-about-right scales and partial least squares methods. Written by an array of international experts, Consumer-led food product development is an essential reference for product developers in the food industry. Introduces the factors affecting consumer food choice Explores issues such as sensory perception, culture and ethics Analyses methods to understand food related attitudes

Title Contemporary International Business in the Asia Pacific Region
Author Alain Verbeke
Publisher Cambridge University Press
Release 2019-04-02
Category Business & Economics
Total Pages 531
ISBN 110862068X
Language English, Spanish, and French
GET BOOK

Book Summary:

This text introduces students to core business concepts and comprehensively covers a range of key areas in international business.

Title Product Development Strategy
Author Mina Tajvidi
Publisher Springer
Release 2016-04-29
Category Business & Economics
Total Pages 198
ISBN 1137501391
Language English, Spanish, and French
GET BOOK

Book Summary:

Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy.

Title The Practice of New Products and New Business
Author Johan Braet
Publisher ACCO
Release 2007
Category New products
Total Pages 394
ISBN 9033462729
Language English, Spanish, and French
GET BOOK

Book Summary: