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Title Handbook of Hospitality Marketing Management
Author Haemoon Oh
Publisher Routledge
Release 2009-11-04
Category Business & Economics
Total Pages 576
ISBN 1136399976
Language English, Spanish, and French
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Book Summary:

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Title Introduction to the UK Hospitality Industry A Comparative Approach
Author Bob Brotherton
Publisher Routledge
Release 2012-09-10
Category Business & Economics
Total Pages 226
ISBN 1136001786
Language English, Spanish, and French
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Book Summary:

'An Introduction to the UK Hospitality Industry: a comparative approach' is a core text for introductory hospitality modules and courses. Unique in its structure; this text looks at key aspects and compares them with each sector of the industry to give students a broader and comprehensive view of the topic. Key aspects of the industry are discussed, including the following areas: * Management practices * Work patterns and employment practices * Industry and financial structures * IT applications * Customers and markets Written in a user friendly style, the following features have been incorporated: * Chapter objectives * Case studies * Review questions * Chapter conclusions * Further reading and bibliography. Contributors to this text are amongst the most highly acclaimed in the hospitality field and bring with them a wealth of knowledge.

Title The Routledge Handbook of Hospitality Management
Author Ioannis S Pantelidis
Publisher Routledge
Release 2014-03-26
Category Business & Economics
Total Pages 362
ISBN 1317804236
Language English, Spanish, and French
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Book Summary:

Hospitality is an industry characterised by its complex nature and numerous sectors including hotels, hostels, B&Bs, restaurants, pubs, nightclubs and contract catering. However, despite its segmentation, there are key issues that are pertinent to all subsectors. The Routledge Handbook of Hospitality Management adopts a strategic approach and explores and critically evaluates current debates, issues and controversies to enable the reader to learn from the industry’s past mistakes as well as future opportunities. Especially relevant at a time when many sectors of the industry have to re - evaluate and reinvent themselves in response to the economic downturn the Handbook brings together specialists from both industry and academia and from a range of geographical regions to provide state-of-the-art theoretical reflection and empirical research. Each of the five inter related sections explores and evaluates issues that are of extreme importance to hospitality organisations, many of which have not been adequately explored before: external and internal customers, debates surrounding finance, uncertainty risk and conflict, sustainability, and e-Hospitality and Technology. This book is an invaluable resource for all those with an interest in hospitality, encouraging dialogue across disciplinary boundaries and areas of study. It is essential reading for students, researchers & academics and managers of Hospitality as well as those of Tourism, Events, Marketing, and Business Management.

Title Routledge Handbook of Hospitality Marketing
Author Dogan Gursoy
Publisher Routledge
Release 2017-10-02
Category Business & Economics
Total Pages 628
ISBN 1315445514
Language English, Spanish, and French
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Book Summary:

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

Title Vault Guide to the Top Hospitality Tourism Industry Employers
Author Tyya N. Turner
Publisher Vault Inc.
Release 2005
Category Business & Economics
Total Pages 227
ISBN 1581313535
Language English, Spanish, and French
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Book Summary:

Get the scoop on top hospitality & tourism industry employers.

Welcome to Hospitality An Introduction by Kaye (Kye-Sung) Chon

Title Welcome to Hospitality An Introduction
Author Kaye (Kye-Sung) Chon
Publisher Cengage Learning
Release 2009-03-18
Category Business & Economics
Total Pages 560
ISBN 1111780684
Language English, Spanish, and French
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Book Summary:

Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including tours and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the Hospitality and Tourism industry's evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Hotel Management and Operations by Michael J. O'Fallon

Title Hotel Management and Operations
Author Michael J. O'Fallon
Publisher John Wiley & Sons
Release 2011
Category Business & Economics
Total Pages 494
ISBN 0470177144
Language English, Spanish, and French
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Book Summary:

Hotel Management and Operations, Fifth Edition provides a practical, up-to-date, and comprehensive approach to how professionals across the industry manage different departments within their operation. From the front office to finance, from marketing to housekeeping, this resource offers advanced theory played out in practical problems. Multidimensional case studies are a notable feature, with complex management problems portrayed from multiple viewpoints; “As I See It” and “Day in the Life” commentaries from new managers provide further real-world perspective. Covering the latest issues affecting the industry, this text gives students and professionals an up-to-date, dynamic learning resource.

Title Innovative Management Practices for Sustainable Development
Author Info Institute of Engineering
Publisher Archers & Elevators Publishing House
Release
Category Antiques & Collectibles
Total Pages
ISBN 9383241012
Language English, Spanish, and French
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Book Summary:

Title Handbook of Hospitality Operations and IT
Author Peter Jones
Publisher Routledge
Release 2008-09-10
Category Business & Economics
Total Pages 464
ISBN 1136399909
Language English, Spanish, and French
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Book Summary:

Handbook of Hospitality Operations and IT provides an authoritative resource for critical reviews of research into both operations and IT management. Internationally renowned scholars provide in-depth essays and explanations of case studies, to illustrate how practices and concepts can be applied to the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Title Social Media in Travel Tourism and Hospitality
Author Evangelos Christou
Publisher Routledge
Release 2016-04-01
Category Business & Economics
Total Pages 338
ISBN 131705380X
Language English, Spanish, and French
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Book Summary:

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.