This well-established and widely adopted text, now in its Sixth Edition, continues to provide a comprehensive coverage of the morphology of the design process. It gives a holistic view of product design, which has inputs from diverse fields such as aesthetics, strength analysis, production design, ergonomics, reliability and quality, Taguchi methods and quality with six sigma, and computer applications. The text discusses the importance and objectives of design for environment and describes the various approaches by which a modern, environment-conscious designer goes about the task of design for environment. Many examples have been provided to illustrate the concepts discussed. In this sixth edition, three appendices have been added. Appendix A deals with limits, fits and tolerance along with their applications. Appendix B discusses the use of G and M codes for part programming with illustrative examples. Appendix C explains the advanced concepts of aesthetics. The book is primarily intended as a text for courses in mechanical engineering, production engineering, and industrial design and management. It will also prove handy for practising engineers. Key Features • Provides concepts from material science, which include inputs on ceramics, rubber, polymers and other materials to make the design idea physically realizable. • Uses the modern Concurrent Design concept to satisfy diverse groups/areas such as marketing, vendors, production and quality assurance. • Considers the use of computers while analyzing modern techniques of prototyping, simulation of product and its use. Introduces AI, robots, AGV, PLC and AS/RS in manufacturing automation.