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Retail Product Management by Rosemary Varley

Title Retail Product Management
Author Rosemary Varley
Publisher Routledge
Release 2013-01-11
Category Business & Economics
Total Pages 272
ISBN 1134606796
Language English, Spanish, and French
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Book Summary:

Providing the opportunity to acquire a deeper knowledge of a key area of retailing management – managing the product range – this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all retail operations which revolve around the procurement of products, including: stock level management allocation of outlet space for products store design mail order shopping digital TV shopping. With learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international multi-sector case studies (including Reebok, Benetton, and The Body Shop), this significant text is a valuable reference for those involved in the retail sector.

Title Product Management Essentials
Author Aswin Pranam
Publisher Apress
Release 2017-12-12
Category Computers
Total Pages 179
ISBN 1484233034
Language English, Spanish, and French
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Book Summary:

Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.

Product Management Simplified by Gurucharan Raghunathan, Lokesh Kannaiyan

Title Product Management Simplified
Author Gurucharan Raghunathan, Lokesh Kannaiyan
Publisher Notion Press
Release 2022-01-06
Category Business & Economics
Total Pages 236
ISBN 1685632742
Language English, Spanish, and French
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Book Summary:

More than 80% of the PMs are not having clarity on the right resources to become a PM • Nearly 50% of the PMs are taking more than 12 months to gain awareness of the different roles and responsibilities of a PM • Nearly 60% of the PMs are taking more than 6 months to learn the fundamental concepts of a PM This book is crafted with the step-by-step procedure, case studies and proven methods to get your product management basics right. This book also provides a structured approach to transition into product management from diverse disciplines such as engineering, project management, sales, marketing and customer support. Testimonials Product Management Simplified is a great starting guide for an aspiring Product Manager. Laid out in a very illustrative and easy to read manner, the book does a very good job of hand holding the reader through the various nuances and techniques of product management… - Raghu Ramanujam, Director of Product Management, Flipkart Experienced PMs can get benefitted by connecting all the dots by leveraging comprehensive coverage of Product Management fundamentals and relevant frameworks.. – Javed Beg, Director of Product Management, Oracle I highly recommend this book to anyone who is exploring product management as a career choice or anyone who wants to move to the next level in their PM journey... – Dinesh V, VP Product Management, OrangeScape ...Guru and Lokesh have laid out the steps to effective and successful Product Management through insightful data, lucid representation and witty presentation... - Arks Srinivas, President, Career Launcher Educate Ltd.

Software Product Management by Timo Wagenblatt

Title Software Product Management
Author Timo Wagenblatt
Publisher Springer
Release 2019-08-02
Category Business & Economics
Total Pages 475
ISBN 3030198715
Language English, Spanish, and French
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Book Summary:

This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You’ll learn how to plan, coordinate and execute all activities required for software product success. It enables you to find the right balance for delivering customer value and long-term product success. The book offers a comprehensive introduction for beginners as well as proven practices and a novel, holistic approach for experienced product managers. It provides much-needed clarity regarding the numerous tasks and responsibilities involved in the professional and successful management of software products. Readers can use this book as a reference book if they are interested in or have the urgent need to improve one of the following software product management dimensions: Product Viability, Product Development, Go-to-Market / Product Marketing, Software Demonstrations and Training, The Market / Your Customers, or Organizational Maturity. The book helps product people to maximize their impact and effectiveness. Whether you’re a seasoned practitioner, new to software product management, or just want to learn more about the best-of-all disciplines and advance your skills, this book introduces a novel and “business” tested approach to structure and orchestrate the vital dimensions of software product management. You will learn how to create focus and alignment on the things that matter for product success. The book describes a holistic framework to keep the details that matter for product success in balance, taking into consideration the limiting factors, strategies and responsibilities that determine the overall product yield potential. It explains how to leverage and adapt the framework with regard to aspects like product viability, product development, product marketing and software demonstrations and training, as well as more general aspects like markets, customers and organizational maturity. The book focuses on the unique challenges of software product managers or any related roles, whether you are a founder of a small to mid-sized software company or working in the complex ecosystems of large software enterprises or corporate IT departments.

Title PRODUCT MANAGEMENT BRINGING NEW PRODUCTS TO MARKET
Author Asomi Ithia
Publisher Troubador Publishing Ltd
Release 2019-09-24
Category Design
Total Pages 248
ISBN 1838592318
Language English, Spanish, and French
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Book Summary:

Whether creating a product from nothing or making a stepped change to an existing product, the task presents many opportunities to ask and seek answers to fundamental questions that will steer the final outcome. Bringing New Products to Market takes you through the journey in incremental steps that enable you to learn quickly and put that learning into action. The book starts by framing the idea, moves onto setting a motivating vision, objectives and key performance indicators; understanding customers and using this to create new products into the market. Supporting areas that product people need to understand and may need to get involved in are also covered. This is 1 of 4 books in the Product Management Series. As a series, the books are designed to provide a pragmatic approach to the spectrum of activities required to create, deliver and manage products that create value for your customers and business. With its friendly and personable tone, content is brought to life with references, diagrams, illustrations, examples, case studies and quotes from product practitioners.

Title Product Management For Dummies
Author Brian Lawley
Publisher John Wiley & Sons
Release 2017-01-24
Category Business & Economics
Total Pages 386
ISBN 1119264022
Language English, Spanish, and French
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Book Summary:

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Title Managing Product Managing Tension
Author Marc Abraham
Publisher eBook Partnership
Release 2020-10-12
Category
Total Pages 288
ISBN 1839521961
Language English, Spanish, and French
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Book Summary:

THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or "e;makers"e; fail to spend enough time reflecting and managing our own emotions. "e;Managing Product = Managing Tension"e; brings the pressures and unknowns inherent in managing products to the fore and offers practical solutions about how to harness them - ultimately turning them to your advantage in order to help develop world-class products.www.marcabraham.com

Management Pyramid by Ph. D. Geoffrey O. Wuzor

Title Management Pyramid
Author Ph. D. Geoffrey O. Wuzor
Publisher AuthorHouse
Release 2008-11
Category Business & Economics
Total Pages 190
ISBN 143890763X
Language English, Spanish, and French
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Book Summary:

Management Pyramid: Principles and Applications, second edition is based on my principle of thoughts about business administration and/or management which has become a predominant practice in our every day life, and could be look at in many ways - managing oneself to exist economically, managing in a family circle, managing in the community, managing in a school setting and in that of business administration. This text is therefore enhanced to educate students in colleges and universities of business studies, including professional businessmen and women whose primary objectives are to study business management in its fullest extent. A study of management administration should go beyond what happens to other disciplines and consider the institutional arrangements which manages the way man lives, the family, the community, and the larger society with their complex interrelationships. Because the problems of these arrangements are much too varied to be understood from any single standpoint, hence there are number of different fields like, economics, business administration, social science, marketing to mention but a few. It is in fact, the quest for management of people and the industry that I decided to undertake the research to write this book. Management Pyramid: Principles and Applications is a researched text solely designed for today's successful executives to lead the way to dramatically increase their values to their companies and to increase their personal standing and self-worth. It is to direct the resources and the efforts of the business through the manager's performance toward opportunities for economically significant results. The book addresses the concerns of the application of scientific approaches to improve management performance. Management is along with other behavioral sciences, a fundamental approach that subjects an individual or managers to be aware of how to deal with group of people and/or society. Management is no longer a new field of study. Today, such terms as cost/benefit analysis, simulation systems optimization, modeling, and data base management are the standard vocabulary. Management Pyramid: Principles and Applications seek to develop the facts and theories in an orderly fashion so as to provide a general understanding in management administration. I believe that the foundation of our economy is growth. Therefore, this book reveals innovative strategies you can use to get out in front of the new trends, new markets and new avenues of self-development and human resources management. It will enable you to decide on the changes you will be making in the years ahead, and it explains why you should think of profits as a means of growth, and not vice-versa. It clearly indicates how managers make things happen in organizations. Finally, I have structured the second edition to be more understanding by summarizing each chapter, as well as providing the references available at the end of the chapter which superimposes the context of the first edition. This is in order to enhance my student's reading comprehension and understanding. Geoffrey O. Wuzor, Ph.D.

Title The Principles of Product Development Flow
Author Donald G. Reinertsen
Publisher Celeritas Pub
Release 2009
Category Business & Economics
Total Pages 294
ISBN 9781935401001
Language English, Spanish, and French
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Book Summary:

This is the first book that comprehensively describes the underlying principles that create flow in product development processes. It covers 175 principles organized into eight major areas. It is of interest to managers and technical professionals responsible for product development processes.

Title Marketing Management For Non Marketing Managers
Author Heather Fitzpatrick
Publisher John Wiley & Sons
Release 2017-05-15
Category Business & Economics
Total Pages 352
ISBN 1937352676
Language English, Spanish, and French
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Book Summary:

Although marketing-related expenses are a significant portion of most organizations’ budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns. You’ll learn: Why market leaders achieve significantly greater returns on their marketing than others within their market. The 3 main reasons most marketing plans fail to live up to their potential, and the steps you must take to avoid these pitfalls. How to evaluate your marketing investment’s likely ROI before you invest the money. When and how to assess the financial returns of your marketing efforts. How well your own organization is performing in the management of its marketing investments. The book includes: Case studies from companies of various sizes and in a cross-section of industries, including not-for-profits 4 tests to use prior to the approval of a marketing budget A marketing performance evaluation tool to assess and improve your organization’s marketing management