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Title The Mastering Engineer s Handbook 4th Edition
Author Bobby Owsinski
Publisher
Release 2017-01-21
Category
Total Pages 192
ISBN 9780998503363
Language English, Spanish, and French
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Book Summary:

Audio mastering is the final step in the audio production process, polishing the recording's final mix and prepping it for release and distribution. This fourth edition of Bobby Owsinski's classic The Mastering Engineer's Handbook is a thoroughly updated and comprehensive manual on the art and science of creating well-mastered recordings. Today's musicians and engineers have many high quality and low cost software-based mastering tools available to them, but the challenge is to understand those tools and learn to use them wisely. Redesigned and updated to reflect both the latest in technology and recent changes in the marketplace, this new edition shows you both the fundamentals, and the advanced aspects of both self-mastering, and prepping your mix for mastering by a pro. Topics covered include: Techniques for making a hot-level master A comprehensive look at mastering for vinyl including the format's latest technology improvements Mastering techniques for the best sounding online streams An overview of the tools required for successful self-mastering The book also features interviews with a number of legendary mastering engineers discussing their techniques and tips that will help you master your own music with style and technical know-how. Give your music the benefit of the expertise you'll find with The Mastering Engineer's Handbook, Fourth Edition.

Title The Mastering Engineer s Handbook 4th Edition
Author Bobby Owsinski
Publisher
Release 2017-01-18
Category
Total Pages
ISBN 9780998503325
Language English, Spanish, and French
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Book Summary:

Audio mastering is the final step in the audio production process, polishing the recording's final mix and prepping it for release and distribution. This fourth edition of Bobby Owsinski's classic The Mastering Engineer's Handbook is a thoroughly updated and comprehensive manual on the art and science of creating well-mastered recordings. Today's musicians and engineers have many high quality and low cost software-based mastering tools available to them, but the challenge is to understand those tools and learn to use them wisely. Redesigned and updated to reflect both the latest in technology and recent changes in the marketplace, this new edition shows you both the fundamentals, and the advanced aspects of both self-mastering, and prepping your mix for mastering by a pro. Topics covered include: Techniques for making a hot-level master A comprehensive look at mastering for vinyl including the format's latest technology improvements Mastering techniques for the best sounding online streams An overview of the tools required for successful self-mastering The book also features interviews with a number of legendary mastering engineers discussing their techniques and tips that will help you master your own music with style and technical know-how. Give your music the benefit of the expertise you'll find with The Mastering Engineer's Handbook, Fourth Edition.

The Mixing Engineer s Handbook by Bobby Owsinski

Title The Mixing Engineer s Handbook
Author Bobby Owsinski
Publisher
Release 2016-12-15
Category
Total Pages
ISBN 9780988839182
Language English, Spanish, and French
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Book Summary:

Mixing music -the process of combining and shaping the component parts of a song into a polished, completed recording -was once considered an unteachable art. The first edition of Bobby Owsinski's The Mixing Engineer's Handbook destroyed that myth forever, breaking the craft of mixing down into discrete, understandable steps and showing musicians, audio engineers, and producers exactly how to get great results in the studio. The book has since become the go-to text on mixing for recording programs in colleges and universities around the world. Now available in a completely revised fourth edition, The Mixing Engineer's Handbook remains the best, most up-to-date source for mastering the art and science of creating pro-quality mixes Topics covered include: The six elements of a mix, from achieving balance to creating interest The secrets of equalization and "magic frequencies" Advanced techniques expected of today's mixer, like track cleanup, adjusting track timing, pitch correction, sound replacement, and automation tricks Easy-to-grasp methods for adding effects, sonic layering, calculating delay times, and much more The book also features interviews with some of the music industry's most successful and celebrated audio engineers/producers/mixers, who share their expertise, insights, and philosophies about mixing. Learn the art of mixing from start to finish, and pick up tips and techniques from the pros, with The Mixing Engineer's Handbook, Fourth Edition.

Title Mastering Technical Sales The Sales Engineer s Handbook Fourth Edition
Author John Care
Publisher Artech House
Release 2022-04-30
Category Business & Economics
Total Pages 420
ISBN 1630818739
Language English, Spanish, and French
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Book Summary:

This bestselling book -- now in its Fourth Edition – has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale. Written by one of the foremost experts in this field, the handbook presents everything you need to improve your skills and increase your value to the sales team. Chapters are written in a modular fashion so that you can choose topics most relevant to you at the moment – or follow them in order as they build upon each other and give you the complete A to Z on your role. Each chapter is short enough so that you can read through it in 10-15 minutes and apply the learning the next day. You’ll find actionable hints, case studies, and anecdotes illustrating the topics with lessons learned, both positive and negative. The book helps you: understand the unique role of the Sales Engineer, from the broad picture to the nuances of the job; develop skills needed to become a valuable consultant to your team and the customer team; utilize best practices for creating and completing winning RFPs; effectively integrate global practices into your day-to-day activities; increase your ability think on a more strategic level; become a trusted advisor to executive customers. With this completely updated and expanded edition of Mastering Technical Sales in hand, you will achieve a better win rate, experience higher customer satisfaction, hit revenue targets, and feel greater job satisfaction. Newly added and revised chapters guide you through today’s challenges, including the impact of the cloud and everything-as-a-service, new sales models (monthly vs. annual revenue commits), and the virtualization and automation that is now part of the Sales Engineer’s world. This book is a must-have resource for both new and seasoned Sales Engineers within tech software, hardware, mechanical, and civil engineering vendors, along with management and leadership in those organizations, and anyone who must present, demonstrate or sell hi-tech items for a living.

Title Mastering Technical Sales
Author John Care
Publisher Artech House Publishers
Release 2022-04-10
Category
Total Pages 0
ISBN 9781630818722
Language English, Spanish, and French
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Book Summary:

This bestselling book -- now in its Fourth Edition - has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale. The handbook presents everything you need to improve your skills and increase your value to the sales team. You will understand the unique role of the Sales Engineer, from the broad picture to the nuances of the job; develop skills needed to become a valuable consultant to your team and the customer team; utilize best practices for creating and completing winning RFPs; and more. This book is a must-have resource for both new and seasoned Sales Engineers within tech software, hardware, mechanical, and civil engineering vendors, along with management and leadership in those organizations, and anyone who must present, demonstrate or sell hi-tech items for a living.

Title Professional Sound Reinforcement Techniques
Author Jim Yakabuski
Publisher Hal Leonard Corporation
Release 2001
Category Music
Total Pages 203
ISBN 9781931140065
Language English, Spanish, and French
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Book Summary:

This witty and informative book demonstrates the finer points of live sound mixing from the perspective of an industry veteran with a proven track record. Through his easy-to-understand tips, readers will learn the secrets that Yakabuski's used to make Van Halen, Aerosmith, Julio Iglesias and others sound great. Professional Sound Reinforcement Techniques gives unique insight into a wide variety of general and specific live sound topics, from PA system setup and band politics to zone equalization and signal processing.

Push by Mike D'Errico

Title Push
Author Mike D'Errico
Publisher Oxford University Press
Release 2022
Category Performing Arts
Total Pages 344
ISBN 0190943300
Language English, Spanish, and French
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Book Summary:

Push: Software Design and the Cultural Politics of Music Production shows how changes in the design of music software in the first decades of the twenty-first century shaped the production techniques and performance practices of artists working across media, from hip-hop and electronic dance music to video games and mobile apps. Emerging alongside developments in digital music distribution such as peer-to-peer file sharing and the MP3 format, digital audio workstations like FL Studio and Ableton Live introduced design affordances that encouraged rapid music creation workflows through flashy, user-friendly interfaces. Meanwhile, software such as Avid's Pro Tools attempted to protect its status as the industry standard, professional DAW of choice by incorporating design elements from pre-digital music technologies. Other software, like Cycling 74's Max, asserted its alterity to commercial DAWs by presenting users with nothing but a blank screen. These are more than just aesthetic design choices. Push examines the social, cultural, and political values designed into music software, and how those values become embodied by musical communities through production and performance. It reveals ties between the maximalist design of FL Studio, skeuomorphic design in Pro Tools, and gender inequity in the music products industry. It connects the computational thinking required by Max, as well as iZotope's innovations in artificial intelligence, with the cultural politics of Silicon Valley's design thinking. Finally, it thinks through what happens when software becomes hardware, and users externalize their screens through the use of MIDI controllers, mobile media, and video game controllers. Amidst the perpetual upgrade culture of music technology, Push provides a model for understanding software as a microcosm for the increasing convergence of globalization, neoliberal capitalism, and techno-utopianism that has come to define our digital lives.

Title Mastering Technical Sales The Sales Engineer s Handbook Third Edition
Author John Care
Publisher Artech House
Release 2014-07-01
Category Business & Economics
Total Pages 406
ISBN 1608077446
Language English, Spanish, and French
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Book Summary:

Every high-tech sales team today has technical pros on board to “explain how things work,” and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background—all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt.

Title Choosing and Using Audio and Music Software
Author Mike Collins
Publisher CRC Press
Release 2004-03-08
Category Technology & Engineering
Total Pages 544
ISBN 1136115668
Language English, Spanish, and French
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Book Summary:

This comprehensive reference features all the major audio software: SONAR XL; Cubase SX; Logic Audio Platinum; Digital Performer; Nuendo; Pro Tools; Peak; Spark XL; SonicWorx; Audition (Cool Edit Pro); WaveLab; Sound Forge. If you need advice on which systems to purchase, which are most suitable for particular projects, and on moving between platforms mid-project, this book should be your one-stop reference. Mike Collins is a trainer and consultant who has been tackling these issues for years and his expert advice will save you time and money. Each section covers a specific system, providing a handy overview of its key features and benefits, including help with setup. "Hints" and "Tips" appear throughout these sections, addressing issues such as how to record drum loops using a virtual drum-machine, recording basslines and keyboard pads using virtual synthesizers, and adding strings, brass or other instruments using virtual samplers. Mike then illustrates how to convert these MIDI recordings into audio tracks to mix alongside vocals, guitars and any other real instruments. The many short tutorials provide both a source of comparison and means to get up to speed fast on any given software. Mike Collins is a music technology consultant and writer who has been making music in London's recording studios variously as a MIDI programmer, session musician, recording engineer, producer and arranger since 1981. He offers freelance Pro Tools engineering, consultancy, troubleshooting and personal tuition, as well as presenting seminars and lectures on related music technology and audio recording topics. Mike has written over 500 articles for magazines such as Macworld (UK), Pro Sound News Europe, Sound on Sound and AudioMedia, and for Electronic Musician and MIX in the USA. Mike's wide-ranging career and experience enables him to bring excellent insight from all sides into his writing, from technical detail to creative expression. Starting out as a musician and club DJ in the 1970's, Mike moved into professional recording in the 1980's, initially as a Songwriter/Producer for EMI Records. Later he worked as a Songwriter for Chappell Music; as a Film Sound Consultant for Dolby Labs; as a Music Producer for TV recordings; and as Senior Recording Engineer and Music Technology Specialist at Yamaha's London R & D Studio. Throughout the 1990's Mike worked as a MIDI Programmer on records, films and music tours with bands such as the Shamen and film composers such as Ryuichi Sakamoto and David Arnold. Mike was Executive Consultant to Re-Pro (The Guild of Record Producers and Engineers) between 1996 and 1999 and Technical Consultant to the Music Producers Guild (MPG), contributing to the Education Group and organising and presenting Technical Seminars between 1999 and 2002. He has a BSc in Electroacoustics and an MSc in Music Information Technology.