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Rocket Billionaires by Tim Fernholz

Title Rocket Billionaires
Author Tim Fernholz
Publisher Mariner Books
Release 2019-03-26
Category Business & Economics
Total Pages 304
ISBN 9781328592811
Language English, Spanish, and French
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Book Summary:

The inside story of the new race to conquer space, as Elon Musk and Jeff Bezos spend billions of their own money to explore the final frontier. For the outsize personalities staking their fortunes on spaceships, the new race to explore space could be a dead end, a lucrative opportunity--or the key to humanity's survival. Elon Musk and Jeff Bezos take center stage in this fast‑paced narrative as they attempt to disrupt the space economy and feed their own egos. We meet a supporting cast of equally fascinating entrepreneurs, from the irrepressible British mogul Richard Branson to the satellite internet visionary Greg Wyler. Tim Fernholz's fly‑on‑the‑wall reporting captures an industry in the midst of disruption. NASA seeks to preserve its ambitious space program, traditional aerospace firms like Boeing and Lockheed Martin scramble to adapt to new competitors, lobbyists tussle over public funds, and lawmakers try to prevent this new space race from sparking global conflict. Fernholz spins this high‑stakes marathon into a riveting tale of rivalry and survival.

Rocket Billionaires by Tim Fernholz

Title Rocket Billionaires
Author Tim Fernholz
Publisher Houghton Mifflin Harcourt
Release 2018-03-20
Category Science
Total Pages 336
ISBN 132866306X
Language English, Spanish, and French
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Book Summary:

Featured on NPR and PBS’s SciTech Now, and in Fast Company, Forbes, and the Wall Street Journal The inside story of the new race to conquer space For the outsize personalities staking their fortunes on spaceships, the new race to explore space could be a dead end, a lucrative opportunity—or the key to humanity’s survival. Elon Musk and Jeff Bezos take center stage in this fast-paced narrative as they attempt to disrupt the space economy and feed their own egos. We meet a supporting cast of equally fascinating entrepreneurs, from the irrepressible British mogul Richard Branson to the satellite internet visionary Greg Wyler. Tim Fernholz’s fly-on-the-wall reporting captures an industry in the midst of disruption. NASA seeks to preserve its ambitious space program, traditional aerospace firms like Boeing and Lockheed Martin scramble to adapt to new competitors, lobbyists tussle over public funds, and lawmakers try to prevent this new space race from sparking global conflict. Fernholz spins this high-stakes marathon into a riveting tale of rivalry and survival.

Title Think Like a Rocket Scientist
Author Ozan Varol
Publisher Hachette UK
Release 2020-04-14
Category Business & Economics
Total Pages 368
ISBN 1541762614
Language English, Spanish, and French
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Book Summary:

* One of Inc.com's "6 Books You Need to Read in 2020 (According to Bill Gates, Satya Nadella, and Adam Grant)"* Adam Grant's # 1 pick of his top 20 books of 2020* One of 6 Groundbreaking Books of Spring 2020 (according to Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant). A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible. Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process -- a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets. Fortunately, you don't have to be a rocket scientist to think like one. In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage. Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve liftoff.

Privatizing Peace by Wendy N. Whitman Cobb

Title Privatizing Peace
Author Wendy N. Whitman Cobb
Publisher Taylor & Francis
Release 2020-07-21
Category Science
Total Pages 138
ISBN 1000095428
Language English, Spanish, and French
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Book Summary:

This book explores the privatization of space and its global impact on the future of commerce, peace and conflict. As space becomes more congested, contested, and competitive in the government and the private arenas, the talk around space research moves past NASA’s monopoly on academic and cultural imaginations to discuss how Elon Musk’s SpaceX and Jeff Bezos’ Blue Origin is making space "cool" again. This volume addresses the new rhetoric of space race and weaponization, with a focus on how the costs of potential conflict in space would discourage open conflict and enable global cooperation. It highlights the increasing dependence of the global economy on space research, its democratization, plunging costs of access, and growing economic potential of space-based assets. Thoughtful, nuanced, well-documented, this book is a must read for scholars and researchers of science and technology studies, space studies, political studies, sociology, environmental studies, and political economy. It will also be of much interest to policymakers, bureaucrats, think tanks, as well as the interested general reader looking for fresh perspectives on the future of space.

Dark Skies by Daniel Deudney

Title Dark Skies
Author Daniel Deudney
Publisher Oxford University Press
Release 2020-03-02
Category Political Science
Total Pages 450
ISBN 019090335X
Language English, Spanish, and French
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Book Summary:

Space is again in the headlines. E-billionaires Jeff Bezos and Elon Musk are planning to colonize Mars. President Trump wants a "Space Force" to achieve "space dominance" with expensive high-tech weapons. The space and nuclear arms control regimes are threadbare and disintegrating. Would-be asteroid collision diverters, space solar energy collectors, asteroid miners, and space geo-engineers insistently promote their Earth-changing mega-projects. Given our many looming planetary catastrophes (from extreme climate change to runaway artificial superintelligence), looking beyond the earth for solutions might seem like a sound strategy for humanity. And indeed, bolstered by a global network of fervent space advocates-and seemingly rendered plausible, even inevitable, by oceans of science fiction and the wizardly of modern cinema-space beckons as a fully hopeful path for human survival and flourishing, a positive future in increasingly dark times. But despite even basic questions of feasibility, will these many space ventures really have desirable effects, as their advocates insist? In the first book to critically assess the major consequences of space activities from their origins in the 1940s to the present and beyond, Daniel Deudney argues in Dark Skies that the major result of the "Space Age" has been to increase the likelihood of global nuclear war, a fact conveniently obscured by the failure of recognize that nuclear-armed ballistic missiles are inherently space weapons. The most important practical finding of Space Age science, also rarely emphasized, is the discovery that we live on Oasis Earth, tiny and fragile, and teeming with astounding life, but surrounded by an utterly desolate and inhospitable wilderness stretching at least many trillions of miles in all directions. As he stresses, our focus must be on Earth and nowhere else. Looking to the future, Deudney provides compelling reasons why space colonization will produce new threats to human survival and not alleviate the existing ones. That is why, he argues, we should fully relinquish the quest. Mind-bending and profound, Dark Skies challenges virtually all received wisdom about the final frontier.

Marketing is Finance is Business by Chris Burggraeve

Title Marketing is Finance is Business
Author Chris Burggraeve
Publisher Gatekeeper Press
Release 2019-06-08
Category Business & Economics
Total Pages
ISBN 1642376825
Language English, Spanish, and French
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Book Summary:

Are (global) brands dead? Does marketing still matter? Is there still a "secret sauce” companies can apply to build winning brands in the future? Chris will show why great marketing is so much more than pretty pictures and Silicon snake oil. In his first book: ”MARKETING is FINANCE is BUSINESS” (published Dec 18), you will discover the rocket science behind the creation of marketing miracle$ in the galactic age upon us, in 4 stages 1) Look up: how to change our mindset from Thinking and Accting "Local/Global" to "Galactic" 2) Get your basic wings to fly: Understand the key historical models used in marketing and finance - the ones BOTH the CMO and CFO should know 3) (Re)Discover Burggraeve's 8 Marketing Fundamentals 4) Speak Better Wall Street - discover Alpha M - the world's first ever marketing model

Amazon Unbound by Brad Stone

Title Amazon Unbound
Author Brad Stone
Publisher Simon and Schuster
Release 2021-05-11
Category Biography & Autobiography
Total Pages 496
ISBN 1982132612
Language English, Spanish, and French
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Book Summary:

'Amazon Unbound' is an unvarnished picture of Amazon's unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time. From the author of 'The Everything Store'.

Earth 2 0 by The New York Times Editorial Staff

Title Earth 2 0
Author The New York Times Editorial Staff
Publisher The Rosen Publishing Group, Inc
Release 2018-12-15
Category Young Adult Nonfiction
Total Pages 224
ISBN 1642821306
Language English, Spanish, and French
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Book Summary:

The popular imagination has seen a resurgence of interest in space research. It is fueled by the discovery of over 1,000 exoplanets, promising discoveries on Mars, and recent successes in commercial space exploration. Though space exploration remains a high cost, speculative enterprise, scientists and pundits argue we are closer than ever to answering key questions about life in the universe and human prospects of living off-world. The New York Times articles collected in this volume will reveal how concerns about planet Earth and space research development contribute to the quest for space colonization.

City at the Edge of Forever by Peter Lunenfeld

Title City at the Edge of Forever
Author Peter Lunenfeld
Publisher Penguin
Release 2020-08-11
Category History
Total Pages 336
ISBN 0525561943
Language English, Spanish, and French
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Book Summary:

An engaging account of the uniquely creative spirit and bustling cultural ecology of contemporary Los Angeles How did Los Angeles start the 20th century as a dusty frontier town and end up a century later as one of the globe's supercities - with unparalleled cultural, economic, and technological reach? In City at the Edge of Forever, Peter Lunenfeld constructs an urban portrait, layer by layer, from serendipitous affinities, historical anomalies, and uncanny correspondences. In its pages, modernist architecture and lifestyle capitalism come together via a surfer girl named Gidget; Joan Didion's yellow Corvette is the brainchild of a car-crazy Japanese-American kid interned at Manzanar; and the music of the Manson Family segues into the birth of sci-fi fandom. One of the book's innovations is to brand Los Angeles as the alchemical city. Earth became real estate when the Yankees took control in the nineteenth century. Fire fueled the city's early explosive growth as the Southland's oil fields supplied the inexhaustible demands of drivers and their cars. Air defined the area from WWII to the end of the Cold War, with aeronautics and aerospace dominating the region's industries. Water is now the key element, and Southern California's ports are the largest in the western hemisphere. What alchemists identify as the ethereal fifth element, or quintessence, this book positions as the glamour of Hollywood, a spell that sustains the city but also needs to be broken in order to understand Los Angeles now. Lunenfeld weaves together the city's art, architecture, and design, juxtaposes its entertainment and literary histories, and moves from restaurant kitchens to recording studios to ultra-secret research and development labs. In the process, he reimagines Los Angeles as simultaneously an exemplar and cautionary tale for the 21st century.

Title The Consequential Frontier
Author Peter Ward
Publisher Melville House
Release 2019-10-15
Category Law
Total Pages 176
ISBN 1612198015
Language English, Spanish, and French
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Book Summary:

"A lucid, bright and essential work of reporting, analysis and genuine care. Peter Ward has given us a new way to think about private endeavors in space. Superb."⁠—Rivka Galchen, author of Little Labors This in-depth work of reportage dares to ask what’s at stake in privatizing outer space Earth is in trouble—so dramatically that we’re now scrambling to explore space for valuable resources and a home for permanent colonization. With the era of NASA’s dominance now behind us, the private sector is winning this new space race. But if humans and their private wealth have made such a mess of Earth, who can say we won’t do the same in space? In The Consequential Frontier, business and technology journalist Peter Ward is raising this vital question before it’s too late. Interviewing tech CEOs, inventors, scientists, lobbyists, politicians, and future civilian astronauts, Ward sheds light on a whole industry beyond headline-grabbing rocket billionaires like Bezos and Musk, and introduces the new generation of activists trying to keep it from rushing recklessly into the cosmos. With optimism for what humans might accomplish in space if we could leave our tendency toward deregulation, inequality, and environmental destruction behind, Ward shows just how much cooperation it will take to protect our universal resource and how beneficial it could be for all of us.

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