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Seducing the Subconscious by Robert Heath

Title Seducing the Subconscious
Author Robert Heath
Publisher John Wiley & Sons
Release 2012-04-09
Category Psychology
Total Pages 260
ISBN 0470974885
Language English, Spanish, and French
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Book Summary:

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

Title Seducing the Subconscious
Author
Publisher
Release
Category
Total Pages 262
ISBN
Language English, Spanish, and French
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Book Summary:

The Anatomy of Humbug by Paul Feldwick

Title The Anatomy of Humbug
Author Paul Feldwick
Publisher Troubador Publishing Ltd
Release 2015-02-28
Category Business & Economics
Total Pages 208
ISBN 1784621927
Language English, Spanish, and French
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Book Summary:

How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.

Cunningly Smart Phones by Jack M. Wedam

Title Cunningly Smart Phones
Author Jack M. Wedam
Publisher Xlibris Corporation
Release 2015-06-30
Category Computers
Total Pages 268
ISBN 1503581055
Language English, Spanish, and French
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Book Summary:

Corporations are spying on you more than government spies ever could. Just follow the money to find out how and why. Corporations can often predict what you will do next, detect subtle changes in your mood, and essentially know what you’re thinking about. Development of behavioral biometrics accelerated after 9/11. Some of the research and development was funded by the government to identify potential terrorists and protect the public. However, these technologies are now used by corporations to trample your privacy, practically read your mind, and manipulate you to enhance their profits. Verify the facts yourself. This book contains over two hundred references, including court documents, patents, official government documents, and many other sources. You can do many things to protect yourself. With your help, this book can do for Internet privacy what Ralph Nader’s Unsafe at Any Speed did for automobile safety.

Seducing the Field by Nanice Ellis

Title Seducing the Field
Author Nanice Ellis
Publisher Createspace Independent Publishing Platform
Release 2018-05-04
Category
Total Pages 262
ISBN 9781718828896
Language English, Spanish, and French
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Book Summary:

Seducing the Field: the Masters Guide to Manifestation! Just like everything else in the Universe, your dreams and desires already exist within the Quantum Field, and once you learn how to "Seduce the Field," you will have the power to consciously create your life! From beginning to end, "Seducing the Field" will guide you through the process of Conscious Creation, and step by step, you will learn how to: Use the power of the Universe to create any dream Identify personal issues that block manifestation Avoid the most common manifestation pitfalls Know what you want (and how to create it!) Reprogram your subconscious mind Eliminate disempowering beliefs Co-create with your Higher Self Align with universal principles Avert unwanted experiences Live in the Fifth Dimension Live in the Fifth Dimension And, much more! While exploring the 33 Manifestation Keys, you'll discover specific nuances that can either delay or expedite manifestation, and by exposing the "missing pieces" of manifestation that no one ever talks about, you'll also uncover key elements that can make the difference between failure and success! Finally, to help you identify specific issues that might be blocking a desired dream, there's even a "Conscious Creation Problem Solving Checklist," and while you find answers to the most common manifestation questions and pitfalls, many misleading myths will be dispelled. "Seducing the Field" also includes over 40 true stories! Each unique and inspiring story demonstrates the amazing power of Conscious Creation! By learning how to "Seduce the Field," you're on your way to becoming a Master of Manifestation! "Seducing the Field" is based on a virtual model of reality, and although this model best explains the dynamics of manifestation, whether or not, reality is virtual, the knowledge within this book remains unchanged.

Brand Seduction by Daryl Weber

Title Brand Seduction
Author Daryl Weber
Publisher Red Wheel/Weiser
Release 2016-04-25
Category Business & Economics
Total Pages 288
ISBN 1632659859
Language English, Spanish, and French
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Book Summary:

For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people’s minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You’ll learn: The surprising unconscious side of brands. The biggest myths about consumer psychology. The real role of emotions in building brands. Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to “seduce” customers and grow their businesses.

The Brain Sell by David Lewis

Title The Brain Sell
Author David Lewis
Publisher Hachette UK
Release 2013-09-23
Category Business & Economics
Total Pages 304
ISBN 1857889428
Language English, Spanish, and French
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Book Summary:

Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.

Title Engaging Consumers through Branded Entertainment and Convergent Media
Author Parreno, Jose Marti
Publisher IGI Global
Release 2015-04-30
Category Business & Economics
Total Pages 354
ISBN 1466683430
Language English, Spanish, and French
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Book Summary:

Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

How not to Plan by APG Ltd

Title How not to Plan
Author APG Ltd
Publisher Troubador Publishing Ltd
Release 2018-07-12
Category Business & Economics
Total Pages 200
ISBN 178901185X
Language English, Spanish, and French
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Book Summary:

In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.

The Happiness Illusion by Luke Hockley

Title The Happiness Illusion
Author Luke Hockley
Publisher Routledge
Release 2015-06-19
Category Psychology
Total Pages 212
ISBN 1317579828
Language English, Spanish, and French
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Book Summary:

The West has never been more affluent yet the use of anti-depressants is on the increase to the extent that the World Health Organisation has declared it a major source of concern. How has this state of affairs come about and what can be done? Television and advertising media seem to know. Wherever we look they offer countless remedies for our current situation - unfortunately none of them seem to work. The Happiness Illusion explores how the metaphorical insights of fairy-tales have been literalised and turned into commodities. In so doing, their ability to educate and entertain has largely been lost. Instead advertising and television sell us products that offer to magically transform the way we look, how we age, where we live –both in the city and the countryside, the possibility of new jobs, and so forth. All of these are supposed to make us happy. But despite the allure of ‘retail therapy’ modern magic has lost its spell. What then are the sources of happiness in our contemporary society? Through a series of fairy-tales The Happiness Illusion: How the media sold us a fairytale looks at topics such as age, gender, marriage and rom-coms, Nordic Noir and the representations of therapy on television. In doing so it explores alternative ways to relate to the world in a symbolic and less literal manner – it suggests that happiness comes by making sure we don’t fall under the spell of the illusionary promises of contemporary television and advertising. Instead, happiness comes from being ourselves – warts and all. This book will be of interest to Jungian academics, film, media and cultural studies academics, social psychologists and their students, as well as reaching out to those interested in fairy-tale studies, psychotherapists and educated cinema goers. Luke Hockley PhD, is Research Professor of Media Analysis, at the University of Bedfordshire, UK. He is a practicing psychotherapist and is registered with the United Kingdom Council for Psychotherapy (UKCP). Luke is joint Editor in Chief of the International Journal of Jungian Studies (IJJS) and a member of the Advisory Board for the journal Spring and lectures widely. www.lukehockley.com Nadi Fadina is a media entrepreneur and a managing partner in an international film fund. She is involved in a variety of arts and media related projects, both in profit and non-profit spheres. She teaches Film Business in the University of Bedfordshire, however, her academic interests outreach spheres of business and cover ideology, Russian fairytales, sexuality, politics, anthropology, and cinema. www. nadi-fadina.com

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