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Title Successful SEO and Search Marketing in a Week Teach Yourself
Author Nick Smith
Publisher Teach Yourself
Release 2016-04-26
Category Business & Economics
Total Pages 128
ISBN 9781473610323
Language English, Spanish, and French
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Book Summary:

Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do Monday: Learn about your competition and target audience, and organize your website's structure Tuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools Wednesday: Learn how to make changes to the pages on your site to increase the chance of ranking Thursday: Ensure all of your links are found and indexed by search engines and generate backlinks Friday: Monitor and manage your progress through tools such as Analytics, Webmaster and shortened URLs Saturday: Increase your online presence with search marketing

Title Successful Digital Marketing in a Week Teach Yourself
Author Nick Smith
Publisher Teach Yourself
Release 2016-04-26
Category Business & Economics
Total Pages 128
ISBN 9781473609525
Language English, Spanish, and French
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Book Summary:

Understand digital marketing fast, without cutting corners An understanding of digital marketing is essential for anyone who wants to reach the growing online and mobile market for products and services. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the digital marketing expertise you will need to run successful mobile campaigns. The 'in a week' structure explains the essentials of digital marketing over just 7 days: Sunday: Search Engine Optimisation Monday: Social media marketing Tuesday: Pay Per Click (PPC) marketing Wednesday: Mobile marketing Thursday: Email marketing Friday: Free and paid-for publicity Saturday: Building the ultimate sales website At the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Digital Marketing In A Week an enjoyable and effective learning experience. So what are you waiting for? Take the fast track to successful digital marketing!

Title SEO And Search Marketing In A Week
Author Nick Smith
Publisher Hachette UK
Release 2013-05-31
Category Business & Economics
Total Pages 128
ISBN 1444185969
Language English, Spanish, and French
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Book Summary:

SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world. This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success: - Sunday: An introduction to search engines and SEO - Monday: Keyword research - Tuesday: On-page optimization - Wednesday: Off-page optimization - Thursday: Getting other traffic sources to your website - Friday: Pay-per-click traffic: making it work for you - Saturday: Monitoring and managing your progress ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Title Digital Marketing In A Week
Author Nick Smith
Publisher Hachette UK
Release 2014-02-28
Category Business & Economics
Total Pages 128
ISBN 1471800415
Language English, Spanish, and French
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Book Summary:

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing. This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success: - Sunday: Building the ultimate sales website - Monday: SEO: The backbone of any digital marketing strategy - Tuesday: Social media marketing madness - Wednesday: Pay per click (PPC) simplified and explained - Thursday: Mobile optimization and getting mobile users - Friday: Email marketing - why you should do it no matter what - Saturday: Other marketing tricks and tips in the modern world ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Title Teach Yourself Successful SEO and Search Marketing in a Week
Author Nick Smith
Publisher
Release 2013
Category Electronic books
Total Pages
ISBN 9781784023089
Language English, Spanish, and French
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Book Summary:

Understand the functions of the major search engines and what SEO and Search Marketing are and what they do.

Title Social Media Marketing In A Week
Author Nick Smith
Publisher Hachette UK
Release 2013-04-26
Category Business & Economics
Total Pages 128
ISBN 1444185934
Language English, Spanish, and French
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Book Summary:

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you'll discover how to build a relationship with your customers on sites like Facebook, YouTube, Flickr and Pinterest, without selling to them. This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers. Whether you choose to read it in a week or in a single sitting, Social Media In A Week is your fastest route to success: - Monday: Gain insight with cases studies of companies that have achieved positive results from social media - Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience - Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn - Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch - Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less - Saturday: Discover the tools and techniques that will help you to continually manage your social media campaign ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Title Mobile Marketing In A Week
Author Nick Smith
Publisher Hachette UK
Release 2019-04-04
Category Business & Economics
Total Pages 128
ISBN 1473677319
Language English, Spanish, and French
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Book Summary:

Understand mobile marketing fast, without cutting corners An understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days: Sunday: Why the future is mobile Monday: Basic mobile traffic getting tactics Tuesday: Social mobile marketing Wednesday: Mobile pay per click (PPC) marketing Thursday: Mobile apps for SMEs Friday: SMS marketing Saturday: Building the ultimate mobile marketing system At the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience. So what are you waiting for? Take the fast track to successful mobile marketing!

SEO Like I m 5 by Matthew Capala

Title SEO Like I m 5
Author Matthew Capala
Publisher
Release 2014-08-25
Category Internet marketing
Total Pages 296
ISBN 9781500865207
Language English, Spanish, and French
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Book Summary:

Matthew Capala provides something different and necessary: an overview of the SEO essentials suitable for any reader, even those without a strong technical background. ***** Dorie Clark, HBR Writer and Author of "Stand Out" (Portfolio) There are a multitude of resources available to inform marketers and business owners of how to stay up to date with online marketing, but one that's well worth reading is "SEO Like I'm 5" by Matthew Capala. ***** Brian Honigman on THE HUFFINGTON POST Matthew's book got me to act, and if you read it, you will certainly start acting. I know "SEO Like I'm 5" is one of those books I will be reading daily, a page here, another page there. ***** Claudia Azula Altucher, Author of "Become an Idea Machine," WSJ Bestselling Co-Author of "The Power of No" Top 10 Best Marketing Books to Give as a Gift. ***** SmallBussinessTrends.com "SEO Like I'm 5" is written in a way that is accessible to anyone who is curious about how SEO really works without spending a lot of time on theory. ***** Linda Gharib, SVP, Digital Marketing at Citigroup While SEO has gotten harder than ever, Matt explains it in a way that will help you get in the game with a winning playbook. ***** Michael King, Founder of iPullRank Make no mistake; this is no 'SEO for dummies.' Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs. You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks. Lastly, you will learn how to make money online and monetize your content like a pro. When it comes to SEO, you can spend all your time studying the roots, or you can just learn to pick the fruit. With the 2nd, 2015-updated edition of "SEO Like I'm 5," our approach lets you focus on picking up the fruit, not studying the tree. In addition to taking you through the strategic process of building and optimizing your online presence, "SEO Like I'm 5" features dozens of free tools, 'under-the-hood' hacks, case studies, real-world examples, and actionable tips. Why Read this Book? There is an overload of information on the topic of SEO on the Web, most of it misguided or outdated, coming from self-proclaimed gurus. Contrary to common knowledge, the 'art of SEO' is not defined by your ability to write code or hack Google's algorithm. The truth is that today, online success has more to do with your ability to create amazing content, establish a strong social media presence, and build relationships with bloggers than writing lines of code or stuffing keywords into your meta data. SEO Like I'm 5 takes you through an action-oriented, workshop-style, pain-free process to plan, build, and optimize your online presence, including: - Where to start - Which free platforms and tools to use - How to build a search-friendly website - How to build a killer content strategy - How to become a rockstar blogger - How to find the golden-nugget keyword opportunities - How to monetize your website - How to attract backlinks to your content - How to build relationships with bloggers and influencers - How to build a winning social media strategy - How to make money online Who is this Book for? - Entrepreneurs and startups - Forward-thinking small business owners - Marketing managers- Students and professionals - Authors, artists, and bloggers The cool thing about SEO Like I'm 5 is that it offers more than just text. It comes with hundreds of screenshots and step-by-step instructions you can actually use while reading it.

Search Engine Optimization by Jennifer Grappone

Title Search Engine Optimization
Author Jennifer Grappone
Publisher John Wiley & Sons
Release 2011-01-18
Category Computers
Total Pages 420
ISBN 0470902590
Language English, Spanish, and French
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Book Summary:

This is the ultimate guide to do-it-yourself search engine optimization. It clearly explains important SEO concepts, trends, and best practices before laying out a day-by-day plan for developing, managing, and measuring a successful SEO plan. The hour-a-day approach makes what can be an overwhelming task feel approachable – perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with driving targeted traffic to a web site. The book features: • Strategies for setting SEO goals and getting buy-in throughout a company • A thorough, day-by-day plan for developing and implementing an SEO strategy that can include both free and paid efforts • Downloadable tracking spreadsheets, keyword list templates, tag/directory listing reference sheets, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system, plus many other useful documents for implementing an SEO plan and measuring its effectiveness • Fascinating real-world “From the Trenches” case studies, with names changed to protect the (not so) innocent • Engaging “Right Brain vs. Left Brain” sidebars where the authors discuss key issues from their unique perspective • Hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies • Habits for effectively monitoring trends, your competition, and your SEO results • A companion web site with related downloads, forums, and additional resources. Based on recent developments, current trends, and extensive reader feedback, enhancements to the third edition include: • Expanded coverage about integrating Facebook, Twitter, and other social media efforts with SEO • Details about the latest crucial developments in how search engines work, including real-time search results • Strategies for capitalizing on the Bing-Yahoo alliance • Tips for using the latest keyword research tools • Information on Ajax optimization • New information on successfully building “link juice” • New case studies featuring small businesses and tactics for getting quality user-generated, SEO-friendly content • Greatly expanded ecommerce optimization coverage

Title Google SEO Marketing Master Guide with Video Tutorials Optimization Resources Included for Beginners Professionals to Get on Top
Author Sanusi A. L.
Publisher A. B. Lawal
Release 2019-08-09
Category Computers
Total Pages
ISBN 1386403008
Language English, Spanish, and French
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Book Summary:

What to Expect From My Book? This book "Google SEO Marketing Master Guide with Video Tutorials – Optimization Resources Included for Beginners & Professionals to Get on Top" doesn't hold any 'secrets'. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. This is a step-by-step Playbook - one with the fresh and down-to-earth approach even if you came from no background in SEO or digital marketing at all. It will teach you step by step the same SEO tactics that made me quit my flying career and built a top SEO Agency in UK with a seven-figure income. 7 Years 1300 clients later, I'm now ready to hand you this Playbook. This is New Release. Not an Update or Revision. This book is written for you if you are: A complete SEO Virgin looking for a 7 figure residual income. An entrepreneur who wants to take his business to the No. 1 spot on Google. A blog or business owner with big plans. A mom & Pop store owner. A hard worker in need of technical knowledge. A frustrated Google AdWords spender. A SEO professional looking for time-saving hacks. An affiliate marketer who needs to make huge profits. What Does The Book Deliver? Over 3 hours of invaluable 'walk through' high definition video tutorials to show you step by step what to do, as well as a week-by-week SEO Blueprint and Checklist. If you've got a solid work ethic, you're eager to learn, and your business model is sound, I have included all the tools and know-how you need to get your website to the very top of Google where the profit is. Through my refreshingly no-nonsense plain English approach to SEO, my successful SEO Agency book unveils how to... Discover SEO's greatest secret – that it isn't rocket science! Stop outsourcing and learn how to do SEO yourself, or with your own in-house team. Filter profitable traffic to your site. Learn the right things to do with your social media Effectively direct and monitor people doing SEO for you As a professional speaker on the subject of making businesses profitable through SEO, I reveal why and how I went from 'airline' to 'online'; and how you can leverage my years of experience getting clients' websites to the very top of Google. You'll discover in this carefully curated SEO guide. . . Online marketing 101. Personal advice for your business. How to uncover money-making keywords. Configuring WordPress for SEO success. How to nail the technical elements. How to win links. A crash course in content marketing. Social media account use (finally!) Local SEO for a local business. eCommerce SEO (inc. Shopify, Magento, & WooCommerce). Google penalty diagnosis & avoidance. Why it's quicker to go 'white hat' and not try to cheat Google. And so much more! If you're ready to master SEO, order my Book right now. It was written for YOU!

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