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Title The Attention Merchants
Author Tim Wu
Publisher Atlantic Books
Release 2017-01-05
Category Social Science
Total Pages 403
ISBN 1782394842
Language English, Spanish, and French
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Book Summary:

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.

Title SUMMARY The Attention Merchants The Epic Scramble To Get Inside Our Heads By Tim Wu
Author Shortcut Edition
Publisher Shortcut Edition
Release 2021-06-09
Category Business & Economics
Total Pages 35
ISBN
Language English, Spanish, and French
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Book Summary:

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover what dangers attention seekers represent. You will also discover that : the Obama presidency was not glamorous; attention seekers entertain you in every sense of the word; the attention seekers were born in New York City in the 1830s and 40s; the propaganda of the totalitarian states was heir to the British propaganda of World War I; the word "propaganda" is of religious origin; attention merchants entered homes at the same time as radio sets. You are constantly exposed to a veritable barrage: advertising, sponsored social networks, etc., are all efforts to attract and hold your attention. This attention that has found its merchants. The emergence and the dangers represented by attention merchants is the whole purpose of this summary, which for the first time studies in such a complete way a phenomenon that has remained relatively in the shadows until now. *Buy now the summary of this book for the modest price of a cup of coffee!

Title The Curse of Bigness
Author Tim Wu
Publisher
Release 2020-05
Category Antitrust law
Total Pages 192
ISBN 9781838950828
Language English, Spanish, and French
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Book Summary:

An urgent and persuasive argument for why we must fight global monopolies to protect freedom and prosperity.

The Attention Economy by Thomas Bryan

Title The Attention Economy
Author Thomas Bryan
Publisher
Release 2020-02-24
Category
Total Pages 78
ISBN
Language English, Spanish, and French
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Book Summary:

Is Social Media Negatively Affecting You? ★★Several parties are profiting off the amount of your time spent on social media, and more often than not, you're not among them!★★ You're a summation of what you pay attention to in the long run. In this age of information explosion, our attention has been so fragmented that it is in no particular place, yet all over the place concurrently. Advertisements, smartphones, applications, social networks, the entire world wide web - we're slaves to a never-ending sequence of diversions. Find out the tools you need to shield yourself from the adverse effects of corporate greed for fat profits and privacy-invasive data. These large corporations have made it their sole aim to steal the most coveted resource in the information age - human attention. Hidden within the pages of this book are: The workings of the Attention Economy and what brought about it ✓ How this battle for the human attention benefits everyone but you✓ The extent to which corporations will go to secure this priced but scarce resource ✓ and most importantly, how you can protect yourself from the activities of these "attention merchants." Learn the inner workings of the economy that's powering the information age and discover how best you can protect yourself from the fangs of ruthless corporations that are all out to profit the most they can off of your attention. Find out how to better protect yourself from the harms of social media and information merchants by getting a copy of The Attention Economy to begin your journey towards cyber independence! Scroll up and Click the Buy Now With 1-Click or the Buy Now Tab to Begin Your Journey Towards Cyber Independence!

Title The Attention Economy Large Print Edition
Author Thomas Bryan
Publisher
Release 2020-09-22
Category
Total Pages 156
ISBN
Language English, Spanish, and French
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Book Summary:

Is Social Media Negatively Affecting You? ★★Several parties are profiting off the amount of your time spent on social media, and more often than not, you're not among them!★★ You're a summation of what you pay attention to in the long run. In this age of information explosion, our attention has been so fragmented that it is in no particular place, yet all over the place concurrently. Advertisements, smartphones, applications, social networks, the entire world wide web - we're slaves to a never-ending sequence of diversions. Find out the tools you need to shield yourself from the adverse effects of corporate greed for fat profits and privacy-invasive data. These large corporations have made it their sole aim to steal the most coveted resource in the information age - human attention. Hidden within the pages of this book are: The workings of the Attention Economy and what brought about it ✓ How this battle for the human attention benefits everyone but you✓ The extent to which corporations will go to secure this priced but scarce resource ✓ and most importantly, how you can protect yourself from the activities of these "attention merchants." Learn the inner workings of the economy that's powering the information age and discover how best you can protect yourself from the fangs of ruthless corporations that are all out to profit the most they can off of your attention. Find out how to better protect yourself from the harms of social media and information merchants by getting a copy of The Attention Economy to begin your journey towards cyber independence! Scroll up and Click the Buy Now With 1-Click or the Buy Now Tab to Begin Your Journey Towards Cyber Independence!

Title Does America Need More Innovators
Author Matthew Wisnioski
Publisher Lemelson Center Studies in Inv
Release 2019-03
Category Business & Economics
Total Pages 410
ISBN 0262536730
Language English, Spanish, and French
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Book Summary:

The innovator imperative / Matthew Wisnioski -- An innovator's movement / Humera Fasihuddin and Leticia Britos Cavagnaro -- Building high-performance teams for collaborative innovation / Mickey Mcmanus and Dutch Macdonald

Business Models Guide by FourWeekMBA

Title Business Models Guide
Author FourWeekMBA
Publisher FourWeekMBA
Release
Category Business & Economics
Total Pages 77
ISBN
Language English, Spanish, and French
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Book Summary:

The guide by FourWeekMBA on business models, to get up to date with all the potential models born and evolved during the web era and rising with the digital revolution happening on the web. A business model is a framework for finding a systematic way to unlock long-term value for an organization while delivering value to customers and capturing value through monetization strategies. A business model is a holistic framework to understand, design, and test your business assumptions in the marketplace. In this guide, we’ll see also 53 business model types identified by the FourWeekMBA research. Ever since, this list started to be published, back in 2018, many copycats around the web have started to duplicate it without understanding the meaning of each model referenced here. Thus, if you need our feedback, feel free to reach out. You can jump directly to any of them below or read the guide in order: A mix of chain and franchise business model Ad-supported (subsidized) business model Affiliate business model Aggregator business model Agency-based business model Asymmetric business models Attention merchant business model Barbell business model Bidding multi-brand platform model Blitzscaler-mode business model Blockchain-based business models Bundler model Cash conversion cycle or cash machine model Discount business model focusing on high quality Distribution based business model Direct-to-consumers business model Direct sales business model E-commerce marketplace business model Educational niche business model Family-owned integrated business model Feeding model Freemium model (freemium as a growth tool) Free-to-play model Freeterprise model Gatekeeper model Heavy-franchised business model Humanist enterprise business model Enterprise business model built on complex sales Lock-in business model Instant news business model Management consulting business model Market-maker model Multi-brand business model Multi-business model Multi-sided platform business model Multimodal business model Multi-product (Octopus) business model On-demand subscription-based business model One-for-one business model Open-Source Business Model Peer-to-peer business model Platform-agnostic model Platform business model Privacy as an innovative business model Razor and blade revenue model Self-serving model Space-as-a-service model Subscription-based business model Surfer model: reverse-engineering the gatekeeper Three-sided marketplace model User-generated content business model User-generated AI-amplified model Unbundler model Vertically integrated business model What is a business model and why is it important? A business model is a critical element for any startup's success as it is what unlocks value in the long term. In a way, developing a business model isn’t only about monetization strategies. Indeed, that is way more holistic. To develop a business model companies need to create value for several stakeholders. Thus, a business model is about what makes users go back to your app, service, or product. It is about how businesses can get value from your solution. It is about how suppliers grow their business through it. A business model is all those things together. In short, when those pieces come together, that is when you can say to have a business model.

Title The Curse of Bigness
Author Tim Wu
Publisher
Release 2018
Category BUSINESS & ECONOMICS
Total Pages 154
ISBN 9780999745465
Language English, Spanish, and French
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Book Summary:

From the man who coined the term "net neutrality" and who has made significant contributions to our understanding of antitrust policy and wireless communications, comes a call for tighter antitrust enforcement and an end to corporate bigness.

Title Merchants and Trading in the Sixteenth Century
Author Jeroen Puttevils
Publisher Routledge
Release 2015-10-06
Category History
Total Pages 256
ISBN 1317316622
Language English, Spanish, and French
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Book Summary:

Sixteenth-century Europe was powered by commerce. Whilst mercantile groups from many areas prospered, those from the Low Countries were particularly successful. This study, based on extensive archival research, charts the ascent of the merchants established around Antwerp.

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