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Title The Library Marketing Toolkit
Author Ned Potter
Publisher Facet Publishing
Release 2012-06-23
Category Business & Economics
Total Pages 240
ISBN 1856048063
Language English, Spanish, and French
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Book Summary:

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Library Marketing Toolkit by Fiona Emberton

Title Library Marketing Toolkit
Author Fiona Emberton
Publisher
Release 2004
Category Libraries
Total Pages 60
ISBN
Language English, Spanish, and French
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Book Summary:

The New Professional s Toolkit by Bethan Ruddock

Title The New Professional s Toolkit
Author Bethan Ruddock
Publisher Facet Publishing
Release 2012-05-23
Category Language Arts & Disciplines
Total Pages 192
ISBN 1856047687
Language English, Spanish, and French
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Book Summary:

This practical toolkit will be your guide towards career success and fulfilment as you make your way in the information sector. Each chapter captures the expert advice of rising stars in the profession and across sectors, interweaving case studies that illustrate how to thrive in the information sector, take control of your professional development and get to grips with every area of information work. A companion website provides further information, resources and links. Comprehensive coverage includes: • adapting to your new environment and assessing and developing your skills • getting involved in professional networks and promoting yourself • project planning and management • meeting your users needs and measuring success • using online and social media tools • marketing your service • developing technical skills • information ethics and IP • working with stakeholders • how to generate funding for your service • writing and speaking, conferences and professional organisations • further qualifications, mentoring and moving on. Readership: This is the ultimate resource for all new professionals across the information disciplines, and internationally, whether in archives, academic, public or special libraries. It’s also an ideal introduction to information work for LIS students who want to be prepared for the world of work.

Library Marketing Basics by Mark Aaron Polger

Title Library Marketing Basics
Author Mark Aaron Polger
Publisher Rowman & Littlefield
Release 2019-03-26
Category Language Arts & Disciplines
Total Pages 332
ISBN 1538125811
Language English, Spanish, and French
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Book Summary:

Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.

Title The Ultimate Marketing Toolkit
Author Paula Peters
Publisher Simon and Schuster
Release 2006-04-17
Category Business & Economics
Total Pages 240
ISBN 1440500894
Language English, Spanish, and French
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Book Summary:

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

Video Marketing for Libraries by Heather A. Dalal

Title Video Marketing for Libraries
Author Heather A. Dalal
Publisher Rowman & Littlefield
Release 2017-08-01
Category Language Arts & Disciplines
Total Pages 194
ISBN 1442269502
Language English, Spanish, and French
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Book Summary:

Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

Great Library Events by Mary Grace Flaherty

Title Great Library Events
Author Mary Grace Flaherty
Publisher
Release 2021-06-15
Category
Total Pages 112
ISBN 1538137062
Language English, Spanish, and French
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Book Summary:

Here is an accessible guidebook for hosting successful library events. From the first steps of defining the scope of an event to finding funding, to marketing and publicizing, evaluating, reporting and using data to keep the program cycle going, this guide is full of practical examples and tools.

Title Marketing Services and Resources in Information Organizations
Author Zhixian George Yi
Publisher Chandos Publishing
Release 2017-09-20
Category Social Science
Total Pages 154
ISBN 0081008147
Language English, Spanish, and French
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Book Summary:

With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive

Title Fundamentals of Collection Development and Management
Author Peggy Johnson
Publisher American Library Association
Release 2014-03-21
Category Language Arts & Disciplines
Total Pages 554
ISBN 0838911919
Language English, Spanish, and French
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Book Summary:

In this sweeping revision of a text that has become an authoritative standard, expert instructor and librarian Peggy Johnson addresses the art of controlling and updating library collections, whether located locally or accessed remotely. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues.

50 Library Services by Diantha Dow Schull

Title 50 Library Services
Author Diantha Dow Schull
Publisher American Library Association
Release 2013
Category Language Arts & Disciplines
Total Pages 335
ISBN 0838911196
Language English, Spanish, and French
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Book Summary:

Adults over the age of 50 constitute some of the most engaged and frequent users of public libraries. They may also be the most misunderstood, since the behavior, interests, and information needs of older adults have changed dramatically with the addition of the Baby Boomers. This book offers advice on how to reshape library services for this new generation of active older adults.

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